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Canterbury Classics Ambassador Guidelines

Social Media Influencer Requirements

Requirements:

  • At least 1 original post or reel per month for the duration of your time as a Canterbury Classics Ambassador
    • Instagram Post Requirements:
      • Tag CC in the actual post, video, or reel as well as the caption.
      • Use hashtag #canterburyclassics. 
      • Copy must refer to the books pictured.
      • Photo/video assets cannot contain any competitor books – must be CC only
      • Like counts must be left on. Please do not turn off your like count on ambassador posts. This is for engagement tracking and useful information for us.
      • Please invite @canterburyclassics as a collaborator on all posts. We may not accept every post as a collab post, but we ask that you send the request so we can review on a post-by-post basis.
      • Use this form to schedule upcoming posts, so that we may prepare our calendar to accommodate your collaboration requests.
  • Please post an unboxing video in your feed when you receive new books gifted from Canterbury Classics.
  • We will send you new releases throughout the year and ask for them to be posted within a specific timeframe. We may also ask you to share our post on your stories for preorder of certain titles.
  • If you miss a month of posting, we will check in via email and/or direct message to check on delivery. If we do not receive a response or post after two attempts to communicate, we will discontinue the ambassador relationship and shipments of our books.
  • If you need to take a break for any reason, please let us know and we will be happy to discuss temporarily pausing posts and shipments.

Other Suggestions:

  • Other useful hashtags: #wordcloudwednesday #wordcloudclassics #leatherboundclassics #wcc #classicliterature #shelfiesaturday #bookish #bookstagram #moodymonday #womeninfictionwednesday
  • You can post more than once a month if you’d like. We love to see you going above and beyond!
  • Reels and carousel posts are highly encouraged!
  • If you would like to do a giveaway, reach out and let us know. We would be happy to fulfill the prize and shipping but we need to approve the details of the giveaway first.
  • If you are also on TikTok, please post there as well.
  • Feel free to inquire about any books you would like to receive and feature in your feed. You can use this form to make a formal request.

TikTok Influencer Requirements

Requirements:

  • At least 1 original TikTok video per month for the duration of your time as a Canterbury Classics Ambassador
    • Video Requirements:
      • Tag CC 
      • Use hashtag #canterburyclassics 
      • Any copy must refer to the books pictured
      • Video assets cannot contain any competitor books – must be CC only
  • We will send you new releases throughout the year and ask for them to be posted within a specific timeframe. We may also ask you to help share pre-order information for new releases.
  • Please post an unboxing video in your feed when you receive new books gifted from Canterbury Classics.
  • We will send you new releases throughout the year and ask for them to be posted within a specific timeframe. We may also ask you to share our post on your stories for preorder of certain titles.
  • If you miss a month of posting, we will check in via email and/or direct message to check on delivery. If we do not receive a response or post after two attempts to communicate, we will discontinue the ambassador relationship and shipments of our books.
  • If you need to take a break for any reason, please let us know and we will be happy to discuss temporarily pausing posts and shipments.

Other Suggestions:

  • Other useful hashtags: #wordcloudwednesday #wordcloudclassics #leatherboundclassics #wcc #classicliterature #shelfiesaturday #booktok
  • You can post more than once a month if you’d like. We love to see you going above and beyond!
  • If you would like to do a giveaway, reach out and let us know. We would be happy to fulfill the prize and shipping, but we need to approve the details of the giveaway first.
  • Feel free to inquire about any books you would like to receive and feature in your feed. You can use this form to make a formal request.

What You’ll Get (both IG and TT):

  • All new front list titles
  • All new Canterbury Classics Swag
  • 15 backlist titles of your choice per year (mailed out quarterly)
  • Box sets and and additional gifts based on content and performance
  • Opportunities to partake in discussions about and possibly influence future releases, covers, endpapers, etc.